Marketing Communication Campaign of a Fictitious Healthy Fast Food Restaurant

environmental aw arenessOur world is becoming increasingly chargeed with environmental issues, particularly since the 1980s. In a National Opinion survey gaze taken in 1989 for the Department of the Environment in that location seems to be a ?sudden increase in concern? mingled with 1986 and 1989. The increase was from 8% to 30% of respondents who seem to worry more or less pollution and former(a) environmental issues, viewing them as urgent matters the government activity should be dealing with (MacKenzie, 1991). This is also reflected in food market place research conducted by MKMV agency (Appendix 1) in Loughborough town (Appendix 2). environmental issues include energy use, air and water pollution, waste, nuclear issues, the ozone and spherical warming, genetic engineering, and intensive farming. Ways to combat some of these disclose way under ones skin been reinforced by miscellaneous governments via legislation (Envirowise ?legislation?, 2009). juristic res trictions include air, water and echo pollution policies, and overall resource and energy efficiency. Sustainability has become a key issue world tolerant. Companies also have specific regulations on environmental issues which are co-ordinated into their business plans and strategies through corporate and friendly responsibility (CSR), as well as social and sustainable development policies (Solomon et al, 2006) (Slack et al, 2007).

This is taken seriously by consumers since 70% accept a gild?s activities when purchasing a reaping or profit as a Europe wide survey in consumer attitudes illustrated in 2007 (Job ber, 2007). However, it is important to real! ise that it is non only companies that are responsible for high levels of pollution or any other kind of environmental damage. Each undivided can fetch to help protect our surroundings, by candid actions such as recycling, thoughtful energy consumption and until now food preferences. However, mountain see these issues and thus their responsibility and government agency in family very differently across countries (Jacobsen & Dulsrud, 2007). A test on trust in food showed... If you indigence to get a full essay, order it on our website: OrderCustomPaper.com

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