Kayem Foods, Inc.

Kayem Foods, Inc. Dustin Washer Problem Over its lifetime, Kayem Foods transformed from a small, northeasterly meat-processing company into a multi-million dollar company. Even though, over the olden few years, it has been very(prenominal) successful, Kayems profit margins have been diminishing. To offset this problem, it introduced Al Fresco, which consisted generally of gourmet chicken sausage. To spread the word most Al Frescos chicken sausage, in 2004, Mr. Monkiewicz utilize bombinate merchandising. During this marketing campaign, Al Fresco became the number-one brand in its deferral market. However, it is unclear if the roll campaign or the another(prenominal) marketing activities the firm go throughed was the reason why this occurred. This is a problem, since Monkiewicz only if has two weeks to decide which marketing activities he should implement for Al Frescos 2006 fiscal year. Should he present with the sound campaign or go with more traditionalistic marke ting activities, which include, magazine announce, consumer promotions, and trade advertisement? With a peculiar(a) budget, $185,000, and bound time, Monkiewicz must decide which marketing activities will best steer in Al Fresco as a whole. synopsis The first secondary that Monkiewicz could choose is to implement a nonher thrum marketing campaign.

This is beguiling since the cost would be no great than $75,000. The excess of the ad budget could be allocated elsewhere. Another payoff to this type of advertising is that it is considered word-of-mouth advertising. According to reports, this type of adve rtising delivered by a friend or acquaintanc! e is a lot more equally than mass media advertising, which would work in Al Frescos favor. Also, if received well, word-of-mouth advertising unremarkably spreads quickly, which means it could be the best bang for the buck. However, a buzz campaign does not have the reach that traditional advertising, like magazines, has. Buzz campaigns only reach the people that are chosen by the BzzAgents,...If you indispensability to get a full essay, entrap it on our website: OrderCustomPaper.com

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