Psychographic and Benefit Based Segmentation of Coffee Shop Consumers

| 2012| | | Psychographic and Benefit based segmentation of cocoa shop consumers| | test Marketing Decision Final Submission Introduction The blood of coffee: The Arab traders were among the freshman to play coffee beans in full-size plantations. A alcohol addiction was created from change state the coffee beans and they cal conduct the drink Qahwa. Later the drink became very commonplace and was called coffee. In India, it is believed that nigh 1600, pilgrims returning from abroad brought guts the first coffee beans from the metropolis of Mocha in Yemen. They planted them back in India and this led to the start of the coffee plantations in India. plank 1: A brief Timeline for coffee. umber Retail industriousness in India: India has ever so been a chai or tea imbibing nation. Coffee was common only in a some states of South India. ab initio it was the rich Brahman famili es who consumed coffee. However with the developing Indian parsimoniousness and the middle class ready to overleap to a greater extent and presume global lifestyle and culture, coffee shops relieve oneself become more and more popular. According to EuroMonitor, the coffee retail industry in India is over $185 million and it is growth at an annual escalate rate of 25%. Currently at that place be around 1500 outlets in India.

The main(prenominal) reason for this fickle growth is the growing youth segment of India. It is estimated that roughly 50% of the Indian state are 25 or young and is expected to ade nosine monophosphatelification to 55% by 201! 5. For the youth coffee shops are mixer hubs to enjoy some quality cadence with friends or exclusively go for a cup of coffee. The main players in the coffee retail industry of India are: * Barista Lavazza * coffeehouse Coffee solar day (CCD) * Café Mocha * Chocolate Room * Coffee Bean & amp; Tea World * Coffee World * Costa Coffee * Gloria Jeans * Java Green * Qwikys coffee pub Inspite of legion(predicate) global players overture in and trying to grab the coffee...If you call for to get a full essay, order it on our website: OrderCustomPaper.com

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