Nike store Research Paper Example | Topics and Well Written Essays - 1250 words

Nike store - Research idea ExampleNike is involved in sponsoring famous athletes and high profile sports figures all over the world. These include baseball game players such as Michael Jordan and Steve Nash, tennis players such as Jim Courier, James Blake, Serena Williams, worlds top golf game players such as Tiger Woods among others. It has also sponsored world leading football clubs such as Brazil, France and Portugal and other minor events such as high school ball games.Nike has created a number of put out and television advertisements in order to establish the credibility of its name. Advertisements may not only serve as a sales tool but may also serve a rhetorical utilization of credibility, persuasion and logic.The most famous advertisement campaign was the righteous do it campaign. This advertisement consists of a logotype of a swoosh sign and a slogan with a tag line titled Just do it. The slogan is strategically positioned next to the logo. The logo and the tag line ar e used to make up Nikes goals and achievement of victory. They serve as icons that comprise action and excellence, terms in which any clement society can use to relate to..According to the readings of Arnheim, Barthes and McCloud, the logo and slogan do not represent some kind of image, but rather, give a description of the functions fulfilled by the images. The swoosh logo and the tag line stand for a particular content without visually reflecting its features (Arnheim). The slogan Just do it sounds simple but definitely has a deeper meaning meant to evoke reaction in a adult male being. In a broader sense, it can be seen to mean dont think, talk or involve about it just do it.The visual display of the swoosh logo next to it complements this motto (Barthes). These cardinal iconic features can be used to encourage sports figures who may face pressure from their teams. It encourages them to